HomeSCHOLARSHIPThe Google Ad Grants for Non Profits

The Google Ad Grants for Non Profits

The Google Ad Grants for Non Profits

The Google Ad Grants for Non Profits

Grant overview

The Google Ad Grants for Non Profits is Set-up to
Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.

Publicize your nonprofit’s mission, engage new supporters, raise funds in more ways online – do it all and more when joining Google for nonprofits.

Its core Aim is to:

  • Be more collaborative, productive, and efficient. (Gmail, Docs, Calendar, Drive and Google Meet).
  • Reach more donors online. (Google AdSense).
  • Engage your supporters with video (YouTube videos).
  • Show your nonprofit’s impact. (Google Earth and Maps).

Host Institution

Google Ads, Royal National Lifeboat Institution and Jane Goodall Institute

Google Ad Grants Amount

$10,000 per month in search Ads.

See: Netflix Scholarship for international students

Number of Awards

Not Specified

Target Group/Country

USA, Argentina, Austria, Belgium, Bosnia and Herzegovina. Botswana, Brazil, Bulgaria, Canada, Chile, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Ghana, Greece, Hong Kong, Hungary, Island, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Singapore, Slovania, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, Ukraine, United Kingdom, Vietnam and Wales.

Opening Date

September 19, 2021.


Not Specified.

See: The Big Sun Scholarship 2022 Application

Eligibility Requirements

Before applying for the Google nonprofit Ad Grants account, find out if your organization qualifies, what you need for verification, and what to expect.

Request a Google Account for Non-Profit Organizations
Once Google has verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.

Check out the features of who is eligible
To apply for a Google Nonprofit Account, you must be a non-profit charitable organization in good standing and meet all eligibility requirements in your country.
Please note that some types of organizations are not eligible and will not be verified. Confirm that your organization is:

  • It is not a governmental entity or organization
  • It’s not a hospital or health organization.
  • It is not a school, academic institution or university (Google for Education offers a separate program for schools)

Once your non-profit organization is verified, Google will notify you by email
Then you can activate and use individual products.

See: How MPOWER is financing Global Citizen Scholarship

How to Apply for Google Ad Grants for Non Profits

Applicants who meet the requirements should have their organization Registered and verified as Non-Profit organization under TechSoup or the local TechSoup partnerTo obtain a Valid TechSoup Token.

The Token is used as a gateway for registration.


The official website of the Google Ad Grants for Non Profits is:



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